About Roveir

Roveir, also the parent company of Roveia, is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems.

From early-stage disruptors to 8-figure consumer brands, we manage millions in monthly ad spend across Meta, Google, YouTube, LinkedIn, and TikTok. Our clients include B2B SaaS companies, mobile apps, eCommerce brands, and health startups.

We’re fully remote, globally distributed, and focused on growth that drives real business outcomes - not vanity metrics.

The Role

We’re hiring a Performance Marketing Lead (PML) to own and lead demand generation for B2B tech companies.

This role sits at the intersection of strategy, execution, and client leadership. You’ll oversee paid acquisition programs, guide strategy, and act as the strategic owner for a portfolio of B2B tech accounts.

You’ll report directly to the Head of Marketing and work closely with the founder, and creative teams to drive qualified pipeline and measurable revenue growth for our clients.

What You'll Do

• Lead demand generation strategy for B2B SaaS and tech clients across paid channels (LinkedIn, Google, Meta, YouTube; others as needed)

• Own client relationships as the primary strategic point of contact for performance marketing

• Run and lead strategy calls, performance reviews, and roadmap planning with founders, CMOs, and marketing leaders

• Oversee campaign execution with performance marketers to ensure alignment with pipeline and revenue goals

• Analyze performance data, translate insights into action, and proactively recommend optimizations and experiments

• Ensure strong reporting, attribution clarity, and KPI alignment (SQLs, pipeline, CAC, LTV, ROAS, etc.)

• Identify retention, expansion, and upsell opportunities within existing accounts

• Collaborate closely with creative, analytics, and sales to improve messaging, funnels, and conversion paths

• Help refine internal processes, playbooks, and demand-gen frameworks as we scale

What We're Looking For

• Agency experience leading performance marketing accounts

• Proven success driving demand generation for B2B SaaS or B2B tech companies

• Strong client-facing communication skills - comfortable leading frequent video calls

• Fluent English communication skills required (verbal & written)

• Hands-on experience with LinkedIn Ads, Google Ads, and Meta (YouTube a strong plus; TikTok optional)

• Ability to think beyond channel tactics and connect paid media to pipeline and revenue outcomes

• Comfortable working independently in a fast-paced, fully remote environment

• Experience collaborating across creative, analytics, and paid media teams

What We Offer

• Remote-first, globally distributed team

• Ownership and autonomy over high-impact B2B demand gen programs

• Opportunity to shape and scale the B2B performance marketing function

• Exposure to high-growth tech companies and complex acquisition challenges

• Work directly with experienced operators and former Facebook/Tesla talent

Compensation

• $55,000 – $75,000 CAD annually, based on experience and role scope.

Hiring Process

We believe transparency is key, so here's what you can expect throughout the hiring process:

• Application Review: We’ll review your application.

• First Interview: If selected, we'll schedule an interview to discuss your background, the role, and any questions you have

• Second Interview: You'll meet with a senior team member, another team lead, or the CEO.

• Culture Interview: Finally, you’ll meet with some of our team members to see if we’re a good fit for each other.

👉 Apply now and help us scale great companies through performance-driven marketing.